WASHINGTON – Dec. 20, 2021 – Fairtrade America – an independent, third-party certification that partners with farmers and workers to negotiate better prices, decent working conditions, and a fairer deal overall – today released five key consumer trends that will impact how brands source ingredients and work to have a larger impact on people and the planet in 2022.
Shoppers are increasingly looking for ethically-sourced products. More than half of respondents to Fairtrade’s biennial Fairtrade Consumer Insights report, conducted by GlobeScan, confirmed they have changed their purchasing choices within the past year to make a difference on economic, social, environmental or political issues, indicating people increasingly see their everyday shopping as an important way to make a difference.